E-Commerce and E-Business
E-Commerce and E-Business
e-commerce
e-commerce is a transaction of buying or
selling online. Electronic commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain management, Internet
marketing, online transaction processing, electronic data interchange (EDI),
inventory management systems, and automated data collection systems. Modern
electronic commerce typically uses the World Wide Web for at least one part of
the transaction's life cycle although it may also use other technologies such
as e-mail.
e-commerce businesses may employ some or all of
the following:
- Online shopping web sites for
retail sales direct to consumers
- Providing or participating in
online marketplaces, which process third-party business-to-consumer or
consumer-to-consumer sales
- Business-to-business buying and
selling
- Gathering and using demographic
data through web contacts and social media
- Business-to-business (B2B)
electronic data interchange
- Marketing to prospective and
established customers by e-mail or fax (for example, with newsletters)
- Engaging in pretail for launching
new products and services
- Online financial exchanges for
currency exchanges or trading purposes
What is E
commerce?
The moment that
an exchange of value occurs, e-business becomes e-commerce. E-commerce is the
revenue generator for businesses that choose to use the Internet to sell their
goods and services. Some small businesses rely on the Internet to grow and
survive. Many small businesses also look to e-commerce for their own business
needs, such as computers and office technology, capital equipment and supplies,
office furnishings, inventory for online sale, or other business-related goods.
This is not surprising considering the pervasiveness of the Internet for
business transactions of all shapes and sizes.
Types of E-Commerce
There are
several different types of e-commerce. A common classification system is with
respect to the nature of transactions or the relationships among participants.
There are seven major types of ecommerce:
1.
Business-to-business (B2B)
e-commerce,
where businesses focus on selling to other businesses or organizations, is the
largest form of e-commerce. Cisco, Staples, and Spiceworks (information
technology [IT] and IT networks for the small- and medium-sized business) are
all B2B companies.
2.
Business-to-consumer (B2C)
is the earliest
form of e-commerce, but it is second in size to B2B. It refers to retail sales
between businesses and individual consumers. Consumers gather information;
purchase physical goods, such as books and clothing; purchase information
goods, such as electronic material or digitized content, such as software; and,
for information goods, receive products over an electronic network.
3.
Consumer-to-consumer (C2C)
e-commerce is
where consumers sell products and personal services to each other with the help
of an online market maker to provide catalog, search engine, and
transaction-clearing capabilities so that products can be easily displayed,
discovered, and paid for. The most well-known C2C business is eBay, but there
are many other online market makers as well. Craigslist is an extremely popular
small e-commerce business for placing classified ads.
4.
Business-to-government (B2G)
e-commerce can
generally be defined as transactions with the government. The Internet is used
for procurement, filing taxes, licensing procedures, business registrations,
and other government-related operations. This is an insignificant segment of
e-commerce in terms of volume, but it is growing.
5.
Consumer-to-business (C2B)
e-commerce is
between private individuals who use the Internet to sell products or services
to organizations and individuals who seek sellers to bid on products or
services. Elance is an example of C2B where a consumer posts a project with a
set budget deadline and within hours companies and/or individuals review the
consumer’s requirements and bid on the project. The consumer reviews the bids
and selects the company or individual that will complete the project. Elance
empowers consumers around the world by providing the meeting ground and
platform for such transactions. The Best Deals on Hotels, Flights and Rental
Cars. is a wellknown example
of C2B e-commerce.
6. Mobile
commerce (m-commerce)
refers to the
purchase of goods and services through wireless technology, such as cell
phones, and handheld devices, such as Blackberries and iPhones. Japan has the
lead in m-commerce, but it is expected to grow rapidly in the United States over
the next several years. eMarketer predicts mobile content revenues will grow to
more than $3.53 billion in 2014, a compound annual growth rate of nearly 20
percent for the period 2009–2014, with the fastest growth coming from mobile
music.
7.
Peer-to-peer (P2P)
technology
makes it possible for Internet users to share files and computer resources
directly without having to go through a central web server. P2P began with
Napster offering free music downloads via a file-sharing system. Tamago
launched the world’s first P2P commerce system in 2005, which allowed people to
sell every type of digital media directly from their computers to customers all
over the world. People who publish videos, photos, music, e-books, and so forth
can earn royalties, while buyers earn commissions for distributing media to
others.
e-business
Electronic Business
or e-business is a term which can be used for any kind of business or
commercial transaction that includes sharing information across the internet.
Commerce constitutes the exchange of products and services between businesses,
groups and individuals and can be seen as one of the essential activities of
any business. Electronic commerce focuses on the use of ICT to enable the
external activities and relationships of the business with individuals, groups
and other businesses or e business refers to business with help of internet
i.e. doing business with the help of internet network. The term
"e-business" was coined by IBM's marketing and Internet team in 1996.
When organizations go online,
they have to decide which e-business models best suit their goals. A business
model is defined as the organization of product, service and information flows,
and the source of revenues and benefits for suppliers and customers. The
concept of e-business model is the same but used in the online presence.
What
Is E business ?
So
that we do not end up splitting hair, it is best to understand ebusiness with
the help of examples:
- Email marketing to existing
customers and prospects is an ebusiness activity, as it electronically
conducts a business process -- in this case marketing.
- An online system that tracks
inventory and triggers alerts at specific levels is also ebusiness.
Inventory management is a business process. When facilitated electronically,
it becomes part of ebusiness.
- A content management system
that manages the work flow between content-developer, editor, manager, and
publisher is another example of ebusiness. In the absence of an electronic
work flow, the physical movement of paper files would conduct this
process. By electronically enabling it, we are now in the realm of
ebusiness.
- An online induction program for
new employees automates part of the whole of its offline counterpart.
Business intelligence is
about the activities that a small business may undertake to collect, store,
access, and analyze information about its market or competition to help with
decision making. When conducted online, BI is efficient and quick, helping
companies to identify noteworthy trends and make better decisions faster. BI
has been described as “the crystal ball of the 21st century.”
Customer relationship management (CRM) refers to “…a customer service approach that focuses
on building long-term and sustainable customer relationships that add value for
the customer and the company.” It is a company-wide strategy that brings
together information from all data sources within an organization (and
sometimes from external data sources) to give one holistic
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